If you take the time to understand the benefits and shortcomings of each channel, you may avoid spending time and money promoting to people who aren't interested in your product or service. TikTok may help reach a younger audience, but the channel won’t get much traction among B2B buyers. Try to match your channel with your target audience. To help you plan your content schedule, make a list of all the channels you want to publish to. What should a content calendar include? Here are five steps to creating an effective content calendar. This way, you can easily automate the distribution of each new piece.
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